CDR is key for net zero, but it has to go hand-in-hand with reductions.
1
Define your net-zero path
- Map your emissions (Scope 1, 2, and 3).
- Set reduction targets.
- Determine how much CDR you need depending on: how much you need to neutralize unavoidable emissions, how much time you have to reach your net-zero goal, and if you want to compensate for historical emissions.
2
Choose the right CDR mix
- Technology based solutions: Bio CCS (BECCS), Direct air capture (DAC).
- Nature-based solutions: Afforestation & reforestation, wetland restoration, etc.
- Hybrid solutions: Biochar, ocean-based carbon removal, etc.
3
Ensure quality & integrity
Avoid junk offsets to stay clear of green washing claims — make sure your carbon removal is:
- Measurable (strong MRV)
- Durable (permanent, or long lasting)
- Verified (aligned with methodologies like Verra, Puro, Isometric, etc.)
Bonus: prioritize projects with co-benefits, like biodiversity and community impact.
4
Act now
Waiting until 2030 is not an option — secure supply, manage costs, and build experience today.
- Supply is limited — demand is rising.
- Prices will increase — unless you invest in projects today.
- Learn by doing — start small, test and refine your strategy before 2030.
5
Implement & track progress
- Purchase CDR credits gradually to manage risk and cost.
- Integrate CDR into finance & sustainability planning.
- Report transparently & adjust strategy as best practices evolve.

